-
Continue reading →: Sharpen your writing with this Story Lab video and a book I loveIf you’re looking for a simple, inspiring way to improve your writing craft, I have a recommendation that comes with a personal connection.
-
Continue reading →: Frequency illusion and branding for authorsUse frequency illusion to sell more books — Want readers to remember your book? Use consistent branding in every ad. Same cover, tagline, and tone across platforms taps into frequency illusion — making your book seem more popular and visible. Familiarity builds trust, and trust drives sales.
-
Continue reading →: The frequency illusionEver notice something constantly after learning about it? That’s frequency illusion — your brain’s way of spotlighting what feels newly important. For writers, it can skew how you view trends or originality. Recognizing it helps you stay grounded and make smarter creative decisions.







